Brief: Creation of a creative work to bring gen z closer to the Virgin Active brand
Solution: Representing post-workout endorphin release
through images of young people with relaxed faces despite
signs of fatigue, sweat and disorder.
through images of young people with relaxed faces despite
signs of fatigue, sweat and disorder.
Not only are they lighter lighter physically, but more so mentally,..
...at any time of the day
We also decided to represent some of the most commonly used objects in the gym through the soft,
fluffy texture of clouds, which lends lightness,..
...in every situation.
University project developed for the Digital Strategy course.
